NBA star, LeBron “King” James, teams up with GMC to introduce the first ever HUMMER EV TRUCK. It all began yesterday with the Super Bowl LIV commercial.
The 30-second ad, which GMC released Sunday morning, teases the quiet power of the all-electric hummer ev truck for gearheads accustomed to the loud, brash roar of a regular gas-powered engine.
Glass silently explodes over James’ head while the phrases “PURE DOMINANCE … WILL SOUND LIKE THIS” slowly pulse in all caps across the screen.
You can watch the Super Bowl 2020 GMC ad here early. The ad will also play during the 2nd quarter of the game and during the fourth quarter in Canada.
Hummer is coming back, this time the brand name will be part of the GMC manufacturer and Hummer kicks things off with a 1,000-horsepower electric powered automobile and 11,500 pound-feet of wheel torque.
The most brilliant thing about the new GMC Hummer EV will be how much power the truck will have.
The upcoming GMC electric vehicle will have 1,000 horsepower, 11,500 lb-ft of torque, and will be able to go 0-60 MPH in 3.0 seconds.
Lebron James called the partnership a “natural fit:” “Everyone knows about my love for Hummer vehicles since high school and I’m proud to be a part of announcing the new EV truck model,” he said in a press release.
You may also know that LeBron James used to own a Hummer H2, and now he is helping GMC to launch the next chapter in the GM truck history.
In high school, James was once investigated by Ohio athletics officials for receiving a Hummer H2 auto as a gift. After a two-week investigation, it was decided he did not violate amateur bylaws by accepting the car that his mother had bought for his 18th birthday.
GMC plans to exhibit the full rig on May 20, which gives the company plenty of time to hype this thing up further.
The hummer ev truck is predicted to go into manufacturing in the fall of 2021 at a plant in Detroit, followed by sales starting toward the end of the year.
